Judd Holroyde, Principal

2022-2024

Wells Fargo Bank

San Francisco, California

Transformative product and commercial innovations focused on the future state of banking and specialty financial services. Aggressive activation of innovative digital and virtual services into client commercialization. Advanced client and Fintech ecosystem development across large corporate and commercial client segments.

• Embedded commerce solutions to enable upstream client commercialization and growth.
•  Walletization & treasury virtualization to position clients fo r strategic gr owth through differentiated commercial experiences and products.
• Advanced ledgering, tokenization, and distributed ledger designs to optimize money movement and reconciliation.
• Scaled integrations and product extensibility through innovative Fintech partnerships.
• Advance proof-of-concept and dynamic trials frameworks to enable rapid concept testing and validation.

2019-2022

Wells Fargo Bank

San Francisco, California

Global product development and transformative infrastructure delivery in support of $10 billion global transaction banking business.

• Comprehensive responsibility for all product development across global payables, receivables, cross-border, card services, and data/information services.
• Advanced agile-at-scale development framework complimented with integrated technology and business engineering models.
• Globally integrated testing, deployment, and dynamic enhancement models.
• Innovative development priorities across commerce, embedded finance, API,
  wallets, payment widgets and client commercialization frameworks,
• Gl obal responsibility fo r payment and operating infrastructures, including
  modernization, strategic partner integration, and resiliency.

2007-2019

Wells Fargo Bank

San Francisco, California

Enterprise responsibility for international product sets across payments & transaction banking, trade, and lending. Global responsibility for market infrastructure, foreign branch platforms, and operating alliances.

• Global USD clearing products, infrastructures, and enterprise SWIFT,
• Global operation platform integration for the Wachovia and Wells Fargo

                   merger of 2009.

• Cross-border payment and receivables products, trade finance, and global

                   lending platforms.

• Comprehensive responsibility for products and platforms across 24-market

                   global expansion program including functional modernization and new product

                   propositions, designs, and development.

• OUS bank partner, alliance, and Fintech integrations into global extensibility

                   product delivery framework. 

• Global payment compliance, risk, and operating governance.

2003-2007

Wells Fargo Bank

San Francisco, California

Responsible for product design and go-to-market strategy associated with the formal integration of the US transaction banking business with wholesale banking digital mandate. Curation and delivery of new products, positioning, distribution, and client acquisition.

• Comprehensive redesign of the US transaction banking proposition including product strategy, client segmentation, product distribution, and client experience.
• Product design and ‘pivot to digital’ modernization introducing comprehensive portalization of disparate online product propositions and client experiences.
• Client acquisition, revenue realization, marketing and client engagement programs.

2000-2003

Wells Fargo Bank

San Francisco, California

Digital strategy and client experience for corporate internet channel development and deployment to commercial and corporate banking segments. Digital experience, entitlements, partner integration, and client acquisition strategies.

• Design and implementation of digital entitlement, self-administration, and self- activation modules.
• Formation of customer advocacy and advisory programs designed to formally integrate the ‘client voice’ into design principles and product design.
• Comprehensive client conversion programs to digital channels.